InVintory: VinLocate

Wayfinding for passionate wine collectors

Image of mobile and desktop VinLocate app examples

InVintory: VinLocate

Wayfinding for big wine collectors

Duration
2 months
Year
2022
Tools
Sketch, Miro
Role
Wireflows, UI, Usability testing
Image of mobile and desktop VinLocate app examples

Helping wine collectors locate a specific bottle in their large collection

Duration
4 weeks
Year
2022
Tools
Sketch app, Miro
Role
Wireflows, UI Design, Usability testing
I was the sole designer for this MVP and responsible for designing for both web and iOS platforms. Though I joined the project a bit later, I designed the remaining flows, final UI designs, and created new icons+components. I collected user feedback through usability testing and iterated upon designs until developer hand-off.

About The Company

InVintory is a startup with 50,000+ users that focuses on helping passionate wine-collectors easily digitally manage their wines. Collectors can use the web or iOS app to keep track of their collection and co-manage it with other people.

At their stage, shipping out features fast was a priority.

About VinLocate

VinLocate is a feature made to be a part of InVintory's paid subscription called "Prestige". It helps wine collectors find a specific wine bottle by showing them where they’ve stored it in a 3D version of their cellar/fridge.
Gif of bottle found
What it looks like when you're locating a bottle. It displays the coordinates and the section name.
For the sake of time and resources, this project started by using some designs from a previous version of this feature (not made by me) that was unreleased and temporarily halted.

Results

I designed the interface for both mobile and web, creating new components where needed for this feature. Since the launch in early 2022, approximately 2.3k (in Sept 2022) have subscribed to Prestige and use VinLocate.

Summary

Over the estimated time of 2 months, I led the mobile + web design of this feature while working closely with our AR/VR and web developers. I had never worked on a project that involved anything 3D so I was excited to learn about how Unity worked!
My role
As the sole designer, I was responsible for designing both the web and mobile versions. I designed the remaining flows, final UI designs, and created new icons+components. In the later stages, I tested the mobile version with some InVintory users, collected feedback and made changes that fit within the scope.

Why this was made

The idea for this feature emerged from the CEO's own struggles to locate a specific bottle among a large collection. Recognizing the potential for this problem to be a common issue among wine collectors, this became a feature requirement with the goal of enhancing the "findability" of a bottle's real location, in order to improve the lives of collectors.
Business impact
Join the launch of our new paid subscription service, "Prestige", which was a key component of the business strategy for generating revenue
User impact
Offer a visual experience to help passionate, large collectors easily and quickly locate their bottles
For a future feature
This feature would also act as a stepping stone for the future AR version
Image of a cellar
Imagine trying to remember where you put a specific bottle. Would you be able to remember if it was something you placed months ago?

How It Works

By using Unity, VinLocate allows users to create 3D shelves, racks and bins that are parts of their fridge or cellar. This lets them place bottles in the "slots", allowing us to help them find their bottle in the future.

This idea isn’t new for the company - previously, they were making an AR version. However, due to technical limitations it wasn't shipped. VinLocate serves as a stepping stone towards the eventual development and release of an AR version in the future.
How it works

1.

Create your 3D section (bins, racks or shelf). This example shows the making of a shelf

2.

Add bottles from your collection into the “slots”
Screen of slot selected

3.

When you're ready to look for a specific bottle, tap on the 'Locate' button on the bottle screen
Vintage info screen

4.

We’ll show you the name of the storage and which slot position it’s in.
image of bottle being found
Take your real bottle out of your storage and enjoy!

Our goals

Add value to the subscription plan
Get users to subscribe to our "Prestige" tier to start and generate revenue
Create a usable, helpful MVP
Create a feature that quickly and easily helps users to find a specific wine bottle in their collection

What users can do

Before designing, we discussed what users should be able to do when using this MVP. For this project's scope, we decided that users should be able to:

Add + manage bottles

Users can put bottles in slots that they created. They also have managing options such as moving a bottle to another storage
bottle selected showing management options
Vintage info screen

Locate a bottle

Users can locate their bottle via a 'Locate' button when viewing the vintage

Create + manage a section

Sections can be moved, renamed, modified, duplicated and deleted
section management options screen

Working with constraints

Since we were re-using some parts of the previous AR version, there were technical and time constraints that I had to keep in mind.
Follow the existing design style
The already existing dark theme screens were from the previous AR version. We felt like we could keep following this style for the sake of time and not having to change it all for the developer
Some things can't be changed; its harder than it seems
Due to just the way Unity works, some parts of what was already in place did not change when weighing the impact and effort

Exploring similar apps

I explored other apps that worked similarly to what we were trying to achieve. Despite the majority of the apps being outdated and not meeting our desired standards, it provided valuable perspective and served as a starting point for brainstorming. I took notes on what I thought could be food for thought, such as how one example handled displaying coordinates for bins.
Miro board of notes of analyzing different apps
Some apps I explored

Wireflows

Creating rough wireflows allows me to collaborate with the developer and product manager quickly, iterate, explore and gain feedback while also working on other flows.
One of many examples of a mobile wireflow
Some thinking and exploration on how displaying sections in storages could work
Overview of wireflows for the web designs and notes

Results

I designed the user interface for the mobile and web versions of VinLocate, following our established style guide and creating new components where needed.

Usability Testing

We prioritized testing the mobile version, as it was our initial design and time constraints limited our ability to test other platforms. To reduce risk and gather feedback, we conducted a remote usability test with 5 users. We wanted to determine if users could effectively understand and complete key tasks, such as locating and adding bottles, while also gathering additional feedback on the overall user experience.

A few of our findings were:
Onboarding is not clear
It became clear that our onboarding screens were not effectively communicating the purpose and functionality of "VinLocate" to new users.
Action: Improving this was added to the backlog
Misconceptions with the 'Remove' Term
The term "remove" caused confusion for users, as it had different implications in the collection tab. In the collection tab, "remove" meant archiving a bottle, while in VinLocate, it only meant taking it out of its slot. This resulted in misinterpretations of the "remove" action in VinLocate.
Action: Change the term to "Pull Out" and stay attentive to feedback
"Storage" is too vague of a term
We discovered that the term "storage" was too vague for our audience and did not accurately convey the intended meaning.
Action: Replace it with the term "section" to improve understanding for our users
Screenshot of Miro board with our findings

Challenges

One of the challenges we faced was how to display the position coordinates of more complex shaped bins such as cross-bins or diamond bins. Using a grid system to set a location for a bottle isn't unheard of in the wine-collecting community. Lots of collectors will use spreadsheets to note that a certain wine for example, is in a bin at (R2,3). I wondered if there already was a way to do this among collectors for the diamond and cross-bins so I asked around online but there does not seem to be one.
What We Did

Not a perfect solution, but in order to keep moving we ended up using icons to indicate which part of the bins the user was viewing.

Diagram
When a user taps on a part of the bin, a sheet that shows the bottles inside pulls up. The icon indicates which part of the bin they're in.

In Retrospect

Working on this project helped me gain insight on how Unity works and the limitations that come with it. Changes that seem small may actually take a whole day to do. I've also learned how much collectors like to see their cellars accurately depicted in VinLocate when building out the slots. For example, being able to have the bottle slots standing or facing the other way, etc.

If I could do this differently with more time and resources, I would've spent more time on testing + iterating and exploring the problem space. Talking to collectors about their current experience with navigating through their IRL collection could've provided more insight and pain points.

It would also be extremely beneficial to track user behaviour by using something like FullStory so that we can see how it performs for real.
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